Cargomatic, headquartered in Venice, Calif., is a digital platform that launched in early 2014 to match shippers with unused capacity in the short-haul truckload and less-than-truckload markets in Southern California—and now New York City. Think of it as an Uber for freight moving 150 miles or less.

Orders placed by shippers get blasted to drivers within a 20-mile radius, based on GPS coordinates.

In January, Cargomatic began working with the Los Angeles port authority on a modified version of its mobile app for the port trucking sector. Within weeks it launched the Cargomatic Free Flow program at West Basin Container Terminal.

Drivers are carefully examined to ensure they meet all required licensing, insurance and certifications, including compliance with the Uniform Intermodal Interchange and Facilities Access Agreement.

In addition to helping generate the necessary scale, the platform coordinates all the information between different parties who previously weren’t able to interact in an efficient manner.

Cargomatic gets the vessel offloading schedule from the terminal operator, passes it onto to the cargo owner or trucker, who then responds back with the containers on the vessel it wants. The tech provider subsequently informs the terminal to set aside the boxes in the Cargomatic Free Flow stack. Then the Cargomatic operating system alerts pre-vetted carriers on their smart phones, as well as the warehouses, when a container from a designated stack is available. Upon arrival, the optical character recognition system at the terminal gate identifies the truck by its license plate and chassis number and interfaces with the Cargomatic system, which advises the driver exactly where to pick up the container.

Cargomatic also automates the outbound dispatch. The driver doesn’t know where he or she is going when the container lands on the chassis, much like a taxi in line at the airport doesn’t know ahead of time its passenger or destination. The app allows the driver to take a picture of the container number, or enter it manually, and receive an auto-dispatch with the delivery location.

“No one has been the traffic coordinator in the past,” Cargomatic President and co-founder Brett Parker told American Shipper.
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